Laura is a marketing professional, graphic designer, writer and lover of all things creative living her best life in Charleston, SC. On most days, you will find Laura sharing her artful adventures at LauraCatherine.co, as well as helpful online tutorials, app reviews and design bits of goodness on her MarketingWithLaura.com blog.
Blogging about online marketing has provided Laura an outlet to share much of what she has learned through her years in the online tourism and television markets. Her online marketing journey began in 2005, when she was internet marketing director for her local tourism bureau — when social media was emerging. She also worked in internet sales/marketing for a top NBC station in South Carolina, whose website drew more than 500,000 visitors a month.
In 2010, Laura signed up for Kelly Rae Roberts “Flying Lessons” e-course. She immersed herself into artistic pursuits away from the computer and shares her progress with her readers at LauraCatherine.co.
Laura enjoys art journaling, painting, tweeting, making jewelry, traveling and (of course) blogging. She has been known to hold a craft tweet-up and loves handmade items.
At this moment, what one idea do you need to start executing for your business?
So difficult to choose just one idea! It’s a tie between my need to start charging what I’m worth and my desire to create more personal/artful time for myself to recharge.
Making time for artful adventures every day is something I’ve started the summer out with more intentionally…whether that means taking a walk through the garden, snapping instagram photos for inspiration, playing in my art journal, or putting a brush to canvas.
I had dreams of an art studio space and they recently came to life, so I have more room to spread out my supplies and have fun. I’ve been painting on bigger canvases with new techniques. Time over at Kelly’s studio playing in paint and mixed media have also been a part of my summer so far. Kelly and I met through Flying Lessons, and having an artsy friend in the area has been such a blessing.
Charging what I’m worth can be a tough one, but being more selective about the projects I take on and quoting a more realistic number in terms of time investment has helped me to make great progress in this area as well. When I feel tempted to undercharge, I think about my family and the fact that I am shortchanging all of us, not just myself.
Funny thing is, the more time I take for myself in terms of art and journaling; the more confident I am in business. Knowing one’s worth is always the first step!for more info on laura and the other fab ladies and their answer click on over here!